Alyssa Greengrass, 29, Philanthropy Expert



The Jewish Week’s annual 36 Under 36 honors young leaders, entrepreneurs and change-makers who are making a difference in the life of Jewish New York. For the full list of this year’s “36ers,” click here.

What do you do?

I work as a senior major gifts officer at LAPA Fundraising, a nonprofit consulting firm dedicated to ensuring organizations reach their fullest potential. I work closely with my clients to understand their institutional needs and develop a shared, mission-driven plan to significantly increase their revenue and impact. Prior to LAPA, I worked as a senior leadership giving officer at Memorial Sloan Kettering Cancer Center and I have professional experience in healthcare, higher education, and the arts. I also serve on the board of 3GNY, a Holocaust educational nonprofit, and serve as the chair of the Young Friends Board at the Museum of Jewish Heritage – A Living Memorial to the Holocaust.

How has the pandemic impacted your work?

When the pandemic hit and everyone went into lockdown, we had to get creative to reach donors without in person events. Shifting into a digital space pushed us to think differently about how to reach our audiences. Using online platforms for events and meetings created a tremendous opportunity to expand and bring in a wider audience. While all organizations had their challenges, many saw tremendous growth and increased engagement during this time.

How does your Jewish identity influence your work?

I was raised in a Jewish home where my parents instilled that helping those less fortunate are core aspects to living a meaningful life. This certainly influences why I dedicate my time both professionally and personally in the nonprofit sector. As a grandchild of two Holocaust survivors, I feel a deep sense of responsibility to share their stories and dedicate my spare time supporting two exceptional organizations that set the highest standards in Holocaust education efforts: 3GNY and The Museum of Jewish Heritage – A Living Memorial to the Holocaust. In a world filled with misinformation and hate, we must continue to educate and share the truth about the atrocities and lessons of the Holocaust.

What’s your favorite place to eat Jewish food in New York?

Second Avenue Deli

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