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Maxim to gloss Israel’s image

Israel’s image-makers are turning to the pages
of the American men’s magazine Maxim. A magazine popular among Anglophone males
for its “beer and babes” format, Maxim will send a team to Israel next week for a
photo shoot with seven local fashion models.

The idea was hatched by the Foreign
Ministry as part of efforts to offset Israel’s image as a hotbed of
conflict. The issue with the photo spread is expected on newsstands
in June, and will be followed with a review of tourism in
Israel.

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