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British firm severs ties with Israeli counterpart

LONDON (JTA) — A British telecom company severed all ties with an Israeli company over the operation in Gaza.

British telecom company FreedomCall Ltd. informed its Israeli counterpart, MobileMax, via email, that it was cutting all business due to Israel’s attacks on Gaza.

The e-mail from FreedomCall read: "As a result of the Israeli government action in the last few days we will no longer be in a position to consider doing business with yourself or any other Israeli company."

MobileMax CEO Raanan Cohen said: “We received an email from the British company informing us that it is severing all ties with us and any other Israeli company following Israel’s strike in Gaza.” It added, "We weren’t expecting this from them and there was no prior warning. I don’t intend to appeal to them or answer the letter."

FreedomCall Ltd. offers home, mobile and business telecommunication services. It is not one of the big players in an extremely competitive market.

MobileMax, established in 2004, produces a program providing cellular phones with inexpensive international service.

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