(JTA) — Kim Kardashian will join Israeli model Bar Refaeli as a face of Carolina Lemke, an Israeli sunglasses brand.
The American reality TV star will also invest a hefty $30 million in the company, which is partly owned by Refaeli, the Israeli business daily Globes reported. The pair will be photographed together for a publicity campaign, according to Haaretz, and Kardashian will visit Israel in March.
Kardashian will also be a partner in the creation of her own limited edition glasses line, which she will promote. The partnership is part of the 7-year-old company’s expansion into the U.S. market.
Kardashian visited Israel in April 2015 with her husband, rapper Kanye West. The couple baptized their daughter, North, at the Cathedral of St. James in Jerusalem’s Armenian Quarter.
JTA has documented Jewish history in real-time for over a century. Keep our journalism strong by joining us in supporting independent, award-winning reporting.
