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  • GUEST SIDEKICK: Why the L.A. federation tapped a Mexican poster artist

    Can a Mexican poster artist living in East L.A., whose family owns panaderias (Mexican bakeries) and taquito stands, be a great branding artist for the Jewish people? I’ve staked my professional reputation on it. Alfonso Covarrubias, known in the L.A. design world as “Fons,” has created the visual of a new marketing campaign launched just…

  • Op-Ed: Why the L.A. federation tapped a Mexican poster artist

    Can a Mexican poster artist living in East L.A., whose family owns panaderias (Mexican bakeries) and taquito stands, be a great branding artist for the Jewish people?

  • Op-Ed: Jewish groups must learn from Obama campaign

    Marketing consultant Gary Wexler, aka “The Marketeer,” makes the case that Jewish organizations have much to learn from the Obama campaign, starting with the need to stop neglecting the creative energy and the fund-raising potential of the grass roots.