JERUSALEM (JTA) — City branding and the role of technology in tourism are on the agenda for an international tourism conference to be held in Jerusalem.
The conference, scheduled to begin March 29, will feature Chris Matthews of NBC and MSNBC; MTV Networks International founder Bill Roedy; and the Metropolitan Museum of Art’s Thomas Campbell. Experts in fields related to travel and tourism, as well as the leaders of cultural institutions, technology innovators, media experts and government officials, are slated to attend.
Innovators and entrepreneurs from the financial and technological sectors will discuss the interaction between the Internet and tourism. PayPal Inc. regional director Oded Zehavi and Google director Meir Brand will join Internet entrepreneur Yossi Vardi in one of the conference’s most anticipated panels.
Other panel discussions include "The Economic Impact of Tourism and Sustainable Development"; "Cultural Institutions and Events as Catalyst for Tourism"; "The Role of Media in Generating Tourism"; and "Innovation in Hotel Design."