Pollsters shape perceptions by poll-testing themes, memes, and dreams, wordings and phrasings.
So it’s gotta hurt when a pollster’s phrase is used against him.
Neil Newhouse, who also does work for pro-Israel groups, recently was much quoted as saying:
We’re not going to let our campaign be dictated by fact-checkers.
Bill Clinton, nominating President Obama on Wednesdaqy night at the DNC, just committed the kind of stunning triangular pivot that made him famous and would put Aly Raisman to shame.
He was referring to a Romney ad that accuses Obama as removing welfare reform’s work requirement, and that fact checkers have scored as less than accurate.
As their campaign pollster said, "we’re not going to let our campaign be dictated by fact-checkers." Now, that is true. I couldn’t have said it better myself — I just hope you remember that everytime you see the ad.