What’s In An Organization Name?

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I’m quite interested in the acronyms and names of Jewish organizations so I was delighted to see this article (“The Name Game, Jewish Institutional-Style,” June 14).
Since these agencies are often known by their acronyms, I thought the Jewish Education Service of North America (JESNA) was quite wise not to call itself the Jewish Education Service of the United States.

Cambridge, Mass.
 

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