THE LEADERSHIP of the International Ladies Germent Workers Union is to be congratulated for its resourcefulness and pioneering spirit. The organization has grown in numbers until its membership totals 180,000. No arena could be a meeting place for so vast a number of people. What better way to reach them, than to bring a message to their homes? Radio will therefore be employed to reach the union membership from week to week and keep it informed about significant developments and activities.
The conventional approach would be a series of long-winded talks by union officials, but there is nothing conventional about this series. Startnig Friday, April 6, at 10:15 p.m. and weekly thereafter, ten brilliant programs will originate from the studios of WEVD. When, for the first time this labor organization embarks on the air-waves, New Yorkers and residents of New Jersey, Pennsylvania and Connecticut, will hear programs that surpass most of the network shows in variety and interest. A union message and news bulletin, by a member of the general executive board, will be limited to two and one-half minutes.
The series is titled “The Union Assembly”, and will present personalities of national prominence, stars of the stage and America’s outstanding chamber music ensembles. The inaugural program will be an auspicious beginning, featuring Secretary of Labor Frances Perkins, who will speak from Washington, the famous Hall Johnson Choir, the Compinsky Trio, and David Dubinsky, president of the International Union.
The honorary sponsors and speakers scheduled to follow Secretary Perkins include Mrs. Franklin D. Roosevelt, Fannie Hurst, Mrs. Gifford Pinchot, Rose Schneiderman, Gov. Herbert Lehman, Gov. Gifford Pinchot, Gov. A. Harry Moore, Gov. Wilbur D. Cross, Mayor Fiorello H. LaGuardia, Norman Thomas and William Green. The complete series will bring to the microphone these famous chamber music organizations: Compinsky Trio, Musical Art Quartet, Roth String Quartet, Kroll String Quartet, Perole String Quartet, Stradivarius String Quartet, Gordon String Quartet, Salzedo Harp Trio, Aeolian String Quartet, also the Hall Johnson Choir for the inaugural program. Nazimova, Mollie Picon, Eva Le Gallienne, Maurice Schwartz, Phil Baker, George Jessel and other stars of the stage are being invited to join “The Union Assembly.”
ALL STAR SONG SERIES
Rosa Ponselle, world-famous soprano; Nino Martini, noted radio tenor, and Grete Stueckgold, popular concert singer, will offer the best-loved American songs of yesterday and today in a new series of broadcasts to be heard three times weekly over WABC and the Columbia network, beginning this evening at 9:00 p.m. A forty-piece orchestra and a chorus of sixteen voices, directed by Andre Kostelanetz, will accompany the vocalists and present unusual arrangements of modern dance tunes and ballads. Miss Ponselle will hold the spotlight on Mondays; Martini will be presented in the Wednesday night period, and Grete Stueckgold will be the Saturday evening star.
BROADCAST FROM CHICAGO WHEAT PIT
“The Romance of the Wheat Pit” is being presented for the first time over WABC on Saturday, April 7, at 12:30 p.m. The speculating fraternity will have an opportunity to hear what is actually going on behind the scenes of one of the world’s famous exchanges. How successful this broadcast will be, what with the din and the booming tones of the giant gong, is hard to tell. But it is the sort of a program which will awaken a good deal of curiosity. The climax of the broadcast will be reached when Columbia’s microphones in the wheat pit will pick up the roar of the actual trading operations.
NEW ARTISTS GET CHANCE
“Airbreaks”, the new series which is calculated to discover new talent of merit, will have another airing over WEAF and the National Broadcasting. Company’s networks, Friday, at 2:30 p.m. J. Ernest Cutting, director of auditions for NBC, is in charge, and young hopefuls will look to him for their chance at radio fame.
HIGHLIGHTS OF THE WEEK
Monday: Philadelphia Symphony Orchestra conducted by Leopold Stokowski over WABC at 2:30; Gene and Glenn in the latest comedy team to get a five-day-a-week spot on WEAF at 6:45 p. m.; Rosa Ponselle, Metropolitan Opera soprano, on WABC at 9:00; Sidney H. Riess speaks from the studios of WBNX on “Democracy at the Crossroads” at 9:45 p.m.
Tuesday: Round Table discussion on “Women in Journalism” with Mrs. William Brown Meloney of the Herald-Tribune, Helen Worden of the World-Telegram and Mary Dougherty of the Evening Journal, over WJZ’s network at 6:00 p.m.; Sir Richard Stafford Cripps, deputy leader of the Labor Party in the House of Commons, speaks on “The Current European Scene” over WEVD at 8:45, and over the same station Herman Bernstein, editor of the Jewish Daily Bulletin, will speak on a timely subject of Jewish interest, 8:00; the Minneapolis Symphony Orchestra on WABC at 9:30; “The Vagabond King” with Gladys Swarthout, Metropolitan Opera soprano, over WEAF at 10:00; Michael Strange, well known actress and poet, in dramatic readings on WEVD at 10:15 p.
Wednesday: Albert Spalding, violinist, on WABC at 8:30; Charles Hanson Towne, distinguished columnist and author, continues his series as “Mr. Manhattan” over WNEW at 9:00 p.m.; John Charles Thomas, baritone, over WJZ at 9:30.
Thursday: The Jewish Women’s Hour over WBNX at 1:30; the opera “Romeo and Juliet” direct from the La Scala Opera House in Italy over WJZ at 3:00; “Conference on the Crisis in Education” with Governor Paul V. McNutt of Indiana, Glen Frank, president of the University of Wisconsin, and Governor George White of Ohio, over WEAF at 6:00; Dr. Clyde R. Miller on “Radio and Education” over WEVD at 10:15; Rudy Vallee’s Variety Hour over WEAF at 8:00; “The Voice of America” with Alex Gray and Mary Eastman over WABC at 8:30; Al Jolson and Paul Whiteman’s orchestra over WEAF at 10:00; George N. Peek on “Foreign Trade and Commerce” over WJZ at 10:30.
Friday: “My Boy” sketch staring Jennie Moscowitz over WEVD at 8:15 P.M.; “The March of Time” on WABC at 8:30; ## program of “The Union Assembly” with Frances Perkins, Secretary of Labor, the Hall Johnson Choir, the Compinsky Trio and David Dubinsky, president of the International Ladies Germent Workers Union, on WEVD at 10:15.
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