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Even in this believing world it would be hard to convince anyone that genii and magic still exist, but going into Saks. Thirty-fourth street, that new and charming bil of Paris in New York, will make even the most cynical among us wonder. In six short weeks a miracle has egtg### retaoinshrdlu genii who rubbed his lamp is none other than Herbert L. Redman, who deserted his Saks’ Fifth avenue palace and came down to Thirty-fourth street to work his wonders. The old store has vanished and left in its stead a blaze of shining aluminum and bright blue loveliness. Inside and out it is amazingly similar to Saks’ Fifth avenue, from its windows shaded by bright blue awnings all the way up to its seventh floor young-set shoe shop. It costs less to be smart at Saks’ Thirty-fourth street in spite of the fact that all its merchandise has been specially designed and brought in bright and new.

Everyone knows no eyes are more attractive than their lashes. The largest eyes will seem merely hard and storey without a soft, luxuriant frame. There is an eyelash grower on the market now that is guaranteed to stimulate the growth of your lashes and make them long and luxurious. Write me for the name of the product.

How does your sport and social calendar look for the summer? Best’s informants tell us this summer is going to be a smart "stay-at-home" one and the busiest, gayest and most exciting season America has had in years. America for Americans is the slogan and the beaches will be the focal points of interest. Your beach wardrobe will be of prime importance and Best’s has prepared the largest and most diversified stock of beach fashions in its history. Bathing suits by the score for active swimmers or dilettantes…for slim young women or women with avoirdupois…slacks, shorts, pinafores, sweaters, pajamas, caps, halters and every other accessory you will need. Everything is on one floor, too, just to make it easier for you.

A new season, a new world! You’ll golf, swim, fish, ride, picnic and dance and you’ll need clothes of a very special kind. Franklin Simon & Co. has made an intensive study of this sort of thing and its clothes cover the entire range of activities from your morning tennis to your evening carioca. You’ll find the newest, smartest, most practical fashions, from shorts with separate skirts to enchanting evening gowns with an aura of romance about them. These clothes will send you off ready for anything and everything and the prices are right.

Current distractions: Stern Bros. Grecian open toe sandals, sports sandals and string sandals, all gay and light and a marvel of good sense for light summer footwear….McCutcheon’s remarkable sale of old Bohemian glass, colorful and beautiful and the piece de resistance needed to complete a decorative scheme. …McCreery’s ### on net all-in-one, with all the ###ssary style molded right into ###nd so cool and easy to laun###… Bloomingdale’s framed ###roductions of famous masters, ###nal block prints and hand###ed copies in oil, $4.99. …

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The digitization of the JTA Archive would not have been possible without the generous support of the following donors:
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