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This head-to-toes department is frantic about Charles & Emil at 47 East Forty-sixth street. Emil is our darling. He studies you, clips you, superintends a divine hair conditioning oil treatment and massage clear down your spine (-s-o-o-o nice) and gives a finger wave that lasts forever and makes you one of God’s beautiful children. Tonics and herbs made of all sorts of exotic concoctions are used on your hair and they make it glisten and sparkle so that you can’t tear your eyes from a mirror. This treatment may be bad for the character, for it is sure to cultivate conceit in the female, but it is guaranteed to make you a Ph.D. in allure.

We All have our nails manicured and our faces massaged, our hair waved and our figures beaten into shape. But, as to our feet—what do we do about them, poor things? As a rule, we do very little indeed and it’s a ridiculous situation, really, when you realize that we can’t be happy or beautiful or graceful, if there’s anything the matter with them. On the main floor of the Empire State Building there is a chiropodist with magic in his fingers. Besides giving expert attention to all of your foot ailments he manipulates the various parts of the foot so that the aches and pains silently steal away.

Did you ever see a moth-hole in your upholstered furniture? Well, we did! “No more Moths” is our slogan, and we’ve found the way to get rid of them forever. Berlou is the answer, and it is a lifetime mothproof. It is colorless, odorless, invisible and absolutely harmless to fabrics whether they be clothing, rugs, draperies or furs. The Broadway Carpet Cleaning Company at 549 West 132nd street can give you further information about this product.

Marie Ollendorf deals in beauty at the St. Moritz. Her largest interest, and she’s vehement about it, is what to do to meet the tubular silhouette and the vagaries of stream-line clothes. Under her expert massage and reducing treatment you’ll take off inches here, and others there, and soon your nerves begin to relax and your muscles regain the resilience they were meant to have. You’ll find that you not only lose inches, but that you regain youth. You do what you’re told and so efficiently and attractively are you handled that you like this schoolroom obedience. She is doing wonders for multitudes of big, big, girls.

One of the gayest toys that romped in here in many a long day is Macy’s new Cabana box. It’s something new in backyard seashores, a sand box with a gay cabana awning that folds back for sun bathing. It is the answer to innumerable mothers’ prayers, of “how to keep junior happy, though in the backyard.”

If you’re a shower-taker, you need a Shower Hood. It’s a ferocious looking sack, to be slipped on over the head. It makes you look like the wolf that ate Little Red Riding Hood’s granny, but its transparent oiled silk keeps your hair dry and protects your make-up. Worn at the beach it is said to permit your face and neck to sun tan without burning.

Founding Funders

The digitization of the JTA Archive would not have been possible without the generous support of the following donors:
  • The Gottesman Fund
  • Righteous Persons Foundation
  • Charles H. Revson Foundation
  • Elisa Spungen Bildner and Robert Bildner, in honor of Norma Spungen
  • George S. Blumenthal
  • Grace and Scott Offen Charitable Fund