Hirschmann Joins Saks Fifth Avenue

Adam Gimbel, president of Saks Fifth Avenue, yesterday announced the election of I. A. Hirschmann as vice-president of the store. Mr. Hirschmann, who at present is advertising director of Lord and Taylor, will leave that post March 1 and assume his new duties March 15.

He is thirty-two years old but, despite his youth, has had extensive experience, beginning his career with L. Bamberger and Company, Newark, N. J., in 1921. Later he served that department store as publicity and sales director. He joined Lord and Taylor in 1931.

J. E. Pridday, president of Lord and Taylor, in announcing Mr. Hirschmann’s resignation, said:

“We regret to lose Mr. Hirschmann, who is an able man.”

Mr. Hirschmann has been active in many spheres of public life. He was engaged in newspaper work for a time after leaving Johns Hopkins University in 1919. During the Mayoralty campaign of 1933, he was a close adviser to Mayor LaGuardia.

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