JERUSALEM (Jun. 19)
The American Express Company, which had been charged by Israeli officials with closing its offices in Israel under the pressure of the Arab anti-Israel boycott, today agreed to provide a full range of services in Israel to local and foreign customers.
A joint announcement by the Israel Government Tourist Corporation and the American Express Company reported that both parties had agreed to a joint promotion campaign of Israel’s tourist attractions, following a series of discussions in Jerusalem. In order to improve services, the company, which had previously cut down on staff, under took to “improve” its representation in Israel. The joint promotion campaign will stress the traditional values of Israel as well as newly developed sun-and-sea attractions.