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Pepsi, No; Free People, Yes

More than 400 members of the “Pepsi generation” at the University of South Florida in Tampa have signed a pledge that they “cannot in good conscience buy Pepsi### products while hundreds of thousands of Russian Jews are kept in slavery in the USSR,” the Student Struggle for Soviet Jewry reported. The “No Pepsi please” drive was conducted by the USF Jewish Student Union, the SSSJ said, and the signers were of all faiths.

Each student recorded his signature and social security number on a form which was forwarded to Donald Kendall, Pepsico’s board chairman, who has personally spearheaded a drive in the business community to stop the Jackson Amendment in Congress. Kendall was urged by the students to “direct all your energies and resources in the Soviet Union and here in the U.S. to bring a speedy solution to this problem so that we may again enjoy Pepsico products. Free people before free trade!”