Menu JTA Search

Moses Winds Up As a Commercial

The next time you see Moses coming down from Mount Sinai carrying a tablet with the Ten Commandments, it is not likely to be in the movies or on television, but in the form of a cartoon advertising a new laundry soil and stain remover spray called “Shout.” The cartoon depicts Moses holding the tablet with the Ten Commandments written in Hebrew as a group of Israelites shout, “Author, author.” The background shows a bolt of lightning across a darkened sky.

The winning entry was submitted by syndicated editorial cartoonist Jimmy Margulies who won $2500 for the effort. A total of 114 cartoons from the nation’s top comic strip artists and editorial and sports cartoonists were entered in the contest. The contest was sponsored by the Johnson Wax Co., in conjunction with the National Cartoonists Society to help launch the new spray.