Commercial Tv Advertising Approved
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Commercial Tv Advertising Approved

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The board of directors of the Israel Broadcasting Authority voted 4-2 Sunday night to introduce commercial advertising on Israeli television. The board will set up a committee to submit recommendations by March 15. But the two dissenting members indicated that they would appeal to the government against the decision.

In any event it may be a long time before the “plug-uglies” appear on the local tube. Likud MK Avraham Katz, chairman of the Knesset subcommittee on broadcasting was to begin discussing commercial television yesterday but most of its members are opposed to tv advertising.

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