San Francisco Federation Heads List of 1978 Winners in the CJF Public Relations Competition
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San Francisco Federation Heads List of 1978 Winners in the CJF Public Relations Competition

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The Jewish Welfare Federation of San Francisco heads the list of winners with five first-place awards in the annual CJF Public Relations Competition, according to an announcement made by Nat Kameny, chairman of the Awards Committee. Jewish Federations in New York and Denver each won three awards in the annual competition which honors outstanding community programs and materials.

Official presentation of certificates to all winning communities will be made at the CJF General Assembly which takes place Nov. 8-12 in San Francisco.

A special award has also been voted by the committee to the Anti-Defamation League of B’nai B’rith for “outstanding assistance to North American Jewish communities” through publication of “The Record–The Holocaust in History,” carried by numerous newspapers as a special supplement prior to the NBC-TV program last spring.

The San Francisco public relations efforts which received top honors in this year’s competition include the categories of “Best Thematic Continuity” for 1978 campaign materials; “Exceptional Effort,” for its Israel Independence Day and Young Adults Division programs; “Best Direct Mail” for the Jewish Welfare Federation brochure and an advance gifts invitation; “Other Print Media” for a special 1978 campaign poster and an Israel Independence Day poster, and “Best Photos.”


The citations to the Allied Jewish Federation of Denver were given in the categories of “Best Special Publication” for an annual report; “Best Thematic Continuity” for use of the campaign theme, “The Ultimate Guarantee,” and “Best Newspaper–Non-Advertising” for Lifeline.

The three awards to the UJA/Federation of Jewish Philanthropies Joint Campaign, New York, are for its 1978 campaign materials using the theme “Do a World of Good, ” its television program, “Trial in Heaven,” and for “Best Photos.”

In the category of “Best Special Event,” which honors outstanding community programs sponsored and organized by Jewish Federations, this year’s winners include the Jewish Federation-Council of Los Angeles for its “Six Decades of Oppression” exhibit on Soviet Jewry; a special program on “Judaism Through the Arts” put on by the Jewish Federation of Greater San Jose and a “Conference on the Holocaust” sponsored by the Tulsa Jewish Community Council.

Special citations in this category will be awarded to a number of communities for their Israel 30th Anniversary celebrations. These include programs sponsored by Jewish Federations in Pittsburgh, Boston, Chicago, Miami, Southern New Jersey, Columbus, Hartford and Minneapolis/St. Paul.


Eight community newspapers, in addition to the one in Denver, were cited as outstanding including Currents, published by the Associated Jewish Charities and Welfare Fund of Baltimore; the UJF Reporter, a publication of the United Jewish Federation of Greater San Diego; Hakol, published by the Jewish Federation of Allentown; Jewish Community News, a publication of the Jewish Welfare Federation of Palm Springs.

Also, JUF News, published by the Jewish Federation of Metropolitan Chicago; the Jewish Community Council of Ottawa’s Jewish Bulletin and Review, the Savannah Jewish News, sponsored by the Savannah Jewish Council, and the Jewish Review, a publication of the Jewish Federation of Portland, Ore.

Other winning community Federations include: “Exceptional Effort” — San Jose, Peoria and Allentown; “Thematic Continuity” — Memphis and Nashville; “Best Audio/Visual Presentation” — Montreal, Boston and Columbus; “Best TV and Radio Program” — New Haven and Oklahoma City; “Best TV and Radio Spot Announcements” — Miami and Detroit.

Also, “Best Newspaper Advertising” — Toronto, Cincinnati and Springfield, Ill.; “Best Direct Mail” — Buffalo, North Jersey, Pittsburgh and Norwalk; “Other Print Media” — Akron and Waterbury; “Best Special Publication” — St. Louis, Philadelphia, St. Paul and Harrisburg; and “Best Photos” — Ottawa.

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