WASHINGTON (JTA) — The Israeli Ministry of Tourism is launching a multi-year campaign encouraging travel to the country by Jewish and non-Jewish Americans.
The marketing budget of $38 million for the campaign is more than double last year. The campaign will increase activities and partnerships with Jewish organizations, as well as joint efforts with other Israeli government ministries.
Keep Jewish Stories in Focus.
JTA has documented Jewish history in real-time for over a century. Keep our journalism strong by joining us in supporting independent, award-winning reporting.
