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Meet-mr. Tannenbaum

November 27, 1934
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Note: If you are an advertiser, why not reach Mr. Tannenbaum through a newspaper medium which insures his knowing that you appreciate and want his business.

Morris Tannenbaum considered himself a good Jew. Annually he contributed to the Federation of Jewish Charities, his temple, and sundry other organizations. He had paid his dues to the B’nai B’rith for years. His moral and financial support were at the disposal of all “worth-while” charities.

Although his intentions were the best, he could find no time to be an active Jew. He was smug about his place in the scheme of things without being overbearing. Too many “important things” occupied his time.

The constant cry of anti-Semitism in newspaper headlines, the cancellation of an order by a friendly firm in Germany, a pitiful letter from a relative in Austria made Morris Tannenbaum suspect his concrete foundation had flaws.

He began to look more closely for news pertaining to Jewry. Often after perusal of his favorite newspaper, he felt upset and indignant. The scoffing at his fears by good natured friends, tended to further arouse his ire. He had become Jewish conscious.

In his search for more Jewish news he turned to the Jewish Daily Bulletin. News from abroad was important, because it had a bearing on world Jewry; news from various American cities told him to what extent anti-Semitism spread in the United States; but he also wanted to know what firms in his own city discriminated against the Jews. Not a cent of his money, and his family expenses amounted to $12,000 annually, would be spent where his business was not appreciated.

It is with a great deal of pleasure that we introduce you to Morris Tannenbaum. At frequent intervals we shall discuss his problems, his likes and dislikes, his relationship to the rest of Jewry.

Mrs. Tannenbaum and the children are also anxious to express their opinions on many subjects. We hope you will like them, for they are anxious to meet you.

Note: If you are an advertiser, why not reach Mr. Tannenbaum through a newspaper medium which insures his knowing that you appreciate and want his business.

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