Israel ORT can’t use logo


ORT Israel must cease using the ORT logo when fund raising in the United States, a U.S. District Court judge ruled.

ORT Israel broke away from World ORT less than a year ago because it said the organization, which oversees Jewish-based vocational schools in nearly 60 countries, did not allocate the Israeli organization enough money. ORT Israel, which manages more than 150 schools for 100,000 Israeli students, also complained about other financial issues, such as the high salaries it said World ORT paid to top officials.

American ORT, which raises funds for World ORT in the United States, filed suit to prevent its former Israeli partner from using the ORT name.

In its recent injunction, a New York court wrote in enjoining ORT Israel from using the logo “that the ORT mark is strong and inherently distinctive.”

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