The Israeli consulate in New York has launched a video competition on YouTube to boost Israel’s image.
The best videos will be aired Oct. 11 at Madison Square Garden in New York, when Israel’s perennial basketball champion Maccabi Tel Aviv plays the New York Knicks. Fans will watch the clips on the arena’s giant screens and choose their favorite. The winner will win a round-trip ticket to or from New York and two tickets to a Knicks game..
The game will help raise funds for Migdal Or, an organization that helps thousands of children from broken homes.
To participate in the video competition, which ends Sept.30, upload a 30-second clip to YouTube and send a link to www.isrealli.org/maccabitelaviv/.
David Saranga, the consulate’s media attache, initiated the project.
“We chose YouTube as a platform because by doing it we also increase the amount of positive videos about Israel,” he said. “Today a search for the term ‘Israel’ yields many inciting clips.”