(JTA) — A supermarket chain in Switzerland said it will label products originating from the West Bank as such instead of as from Israel.
The wholesaler Migros currently labels such products, ranging from potatoes to Soda-Club machines, as coming from Israel. The announcement was made on Tuesday.
The new labeling will be introduced in mid-2013, according to World Radio Switzerland.
“We want to ensure transparency, so that the customer can decide if he wants to buy the product or not,” a Migros spokesperson told WRS.
The move comes less than two weeks after the South Africa Department of Trade and Industry announced that products originating from Palestinian-controlled areas of the West Bank will be labeled as such, and not as Israeli products.
Denmark’s foreign minister also said he plans to allow supermarkets to place a special label on goods originating from West Bank settlements.