(JTA) — A Danish pro-Palestinian group vowed to step up its campaign to label goods produced in Jewish settlements after its ads were dropped from public buses.
Fathi el-Abed, the chairman of the Danish Palestinian Friendship Association, told the French news agency AFP that his association would initiate a national campaign in response to the removal of the ads. He also said his group was considering legal action against Movia, the public transportation service in the Danish capital of Copenhagen, for removing the ads before the two weeks it had paid for.
Last week, Movia ordered the removal of the ads from 35 buses, calling them “unnecessarily offensive,” according to AFP. The bus company reportedly received 100 complaints in the four days that the ads were displayed.
The ad features two women pictured next to the statement, “Our conscience is clean! We neither buy products from the Israeli settlements nor invest in the settlement industry.”
Last month, 16 of the 28 foreign ministers wrote to European Union foreign policy chief Federica Mogherini asking her to require that goods produced in the Jewish settlements be labeled as originating in the “West Bank.”