French telecom firm Orange invests in Israeli start-up


(JTA) — A French telecommunications company, which generated controversy earlier this year when its CEO said he would withdraw from the Israeli market if he could, has invested in an Israel-based start-up.

Hola, a video distribution network for publishers, said Wednesday that it raised $17 million in a funding round led by a strategic partnership between France’s Orange and Publicis Groupe, Reuters reported. Hola, based in Netanya, has raised a total of $30 million. The company was founded by CEO Ofer Vilenski and its chief technology officer, Derry Shribman, according to Globes.

Speaking in Cairo in June, Orange CEO Stephan Richard said he would cancel the company’s partnership with an Israeli affiliate “tomorrow morning” if not for contractual penalties. Less than a week later, Richard met with Israeli Prime Minister Benjamin Netanyahu and said the company would never boycott the Jewish state.

Orange and its Israeli provider, Partner Communications, announced in June that they had signed a new agreement that gives each the right to terminate their brand license agreement in the next two years.

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