A 50-year-old chain of sea food and frankfurter stands, Nathan’s Famous, today informed the Coca-Cola Export Corporation that it may not continue serving Coca-Cola at its stands as the only cola offered to customers. The chain has outlets in Coney Island, Yonkers and Oceanside, L. I., and is one of the biggest sellers of Coca-Cola in the metropolitan area.
Murray Handwerker, executive vice-president of Nathan’s Famous, sent a telegram to Robert L. Gunnels, staff vice-president of the Coca-Cola Export Corporation, stating: “We hereby notify you that, unless Coca-Cola reviews the situation thoroughly and revises its decision to keep its product out of Israel, we cannot in conscience continue serving your beverage as the only cola offered at our three stores. This is not a reflection on the quality of your product, since as you know we are one of the largest sellers of Coca-Cola in this area. However, it is definitely a reflection on the quality of your existing export policy. We sincerely hope this will be altered so that we can continue our amicable and mutually profitable business relationship.”
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