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Gustave Frohman, Eminent Theatrical Figure, Dead

August 19, 1930
See Original Daily Bulletin From This Date

Prominent figures in New York’s theatrical world are expected to be present this morning at the funeral of Gustave Frohman, noted theatrical manager and brother of the late Charles Frohman and of Daniel Frohman, both of whom he started in the business. He died Saturday at the age of 76. Since 1916 he has been retired.

From advance man for a minstrel show at the age of 17 Frohman climbed to manager of the old Madison Square Theatre in the 1880’s. A pioneer in the development of road shows he managed William Gillette and was one of the founders of the Sargent Dramatic School, now the American Academy of Dramatic Arts, He is said to have been the one who brought David Belasco to New York and was also instrumental in starting the theatrical career of Marc Klaw.

Before he joined with his brothers as a theatrical manager he presented shows of his own. In his youth he was an office boy to Horace Greeley and one of the first theatrical press agents.

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