One of Israel’s leading hotel operators has announced plans to establish a twice-weekly charter service from New York starting in March. Chaim Shiff, where Shiff Hotels contain some 1800 rooms throughout Israel, told a press conference he expects the new service to bring some 60,000 tourists to Israel in the spring tourist season.
Shiff said he decided to invest in the company in order to half a drop in the number of tourists. Efforts to increase tourism as well as foreign investment and exports are part of Israel’s needs to find new avenues for foreign currency income. This has become more acute with the announcement this week that Israel will only receive $200 million in additional military sales credits rather than the large increase in U.S. aid it had sought.
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