Search JTA's historical archive dating back to 1923

Sheraton Hotels Corporation to Manage New Tel Aviv Luxury Hotel

January 14, 1960
See Original Daily Bulletin From This Date

Israel’s tourist industry may double or triple in the next five years, from the present near-100, 000 tourists per year to 200, 000 or 300, 000, a ranking American hotel expert declared here today.

The statement was made by Irving Shubert, senior vice-president of the Sheraton Corporation of America, who signed an agreement this morning for management and operation of a new, $3,400,000, 200-room luxury hotel in Tel Aviv. The new hostelry will be ready for occupancy later this year, Mr. Shubert announced. It will be known as the “Sheraton-Tel Aviv. “

Construction of the hotel was first started by a group of Israeli investors in 1951. Through the American-Israel Chamber of Commerce and Industry, the Israeli interests were taken over by a group of American investors headed by Sidney Stackler, of Chicago. The group is the Hotel Corporation of Israel.

Avraham Harman, Israel Ambassador to the United States, and Yohanan Beham, United States director for the Israel Tourist Office, attended the ceremonies today when the contract for operation of Sheraton-Tel Aviv was signed between the Sheraton firm and the Hotel Corporation of Israel. The Sheraton hotel chain operates 54 hostelries in the United States and Canada.

Recommended from JTA