The National Basketball Association can sell candy and cereal in Israel with its logo after an Israeli judge rejected an appeal by an Israeli textile company that shares the NBA’s initials. The judge ruled that there is no chance that someone might believe that the products with the U.S. basketball logo are sponsored by the textile company NBA.
Keep Jewish Stories in Focus.
JTA has documented Jewish history in real-time for over a century. Keep our journalism strong by joining us in supporting independent, award-winning reporting.
The Archive of the Jewish Telegraphic Agency includes articles published from 1923 to 2008. Archive stories reflect the journalistic standards and practices of the time they were published.