Louis Wiley, business manager of the “New York Times,” sailed Friday night on the “He de France” for Europe where he will address the International Advertising Association in Berlin on August 11th.
“I hope that the sessions of the International Advertising Association will evolve better standards in the field of advertising, protecting the interests of readers and advertisers more fully,” Mr. Wiley stated to the “Jewish Daily Bulletin” representative before his departure. “The elimination of fraudulent and deceptive advertising should be the prime purpose of any advertising gathering, since upon confidence in advertising depends its progress. Much has been done and much remains to be done in the field of censorship. I am glad to see our own Federal Trade Commission actively engaged in an effort to extirpate false and injurious advertising.”
Regarding the Zionist Congress in Switzerland, Mr. Wiley stated he might attend one or two sessions as an observer, adding, “the adherence of non-Zionists such as Louis Marshall, Felix M. Warburg, Colonel Herbert H. Lehman, Dr. Cyrus Adler, Dr. Lee K. Frankel, and other outstanding American Jews who have heretofore not been identified with the Zionist movement, is undoubtedly a step forward, helpful to the progress of the Jews of the world. I hope that these distinguished Americans when they meet at the Jewish Agency sessions immediately following the Congress, will do something to counteract the impression of non-Jewish groups in Palestine that forces against their real interest are at work.
“My views as to Palestine remain. I am strongly in accord with the enlightened attitude of Adolph S. Ochs. It is to be deplored that in addition to the lands available in Palestine many” other nations do not see the opportunity of their own development by welcoming the unfortunate Jews of Eastern Europe, who, because of intolerance and ignorance find life burdensome. What has been done in our own country by immigrant Jews can be repeated in South America and other parts of the world.
“I hope to have an opportunity, as an observer, to attend one or two of the sessions of the Jewish Agency.”