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There’s trouble in Paradise when your hair turns gray! Even your very own guardian angel can’t be held accountable, if she is faced with the discouraging vision of your gray hair, day after day. Women who know their angels… lock the door on Heartbreak Age… and ###ver let fond eyes see even a hint of graying locks. At the Hotel Weylin John Hammill has a new way of recoloring gray hair—a blissful, undetectable way, entirely different from objectionable old methods that gave hair a "dyed" look. No wonder then that women are flocking there. They don’t have to lose a single precious day out of life.

Hattie Carnegie gives us a maedchen in a new summer uniform. There is a truth in the rumor that Miss Carnegie conceived the idea for this garment one morning in Paris, on the Avenue des Acacias, on the day when the horse-chestnuts burst into bloom and all the French chauffeurs burst forth in white summer uniforms. Drop in and look at it. It is almost a duplicate of a chauffeur’s white duster only of white pique, a little large, to be buttoned over your evening dress with big coral buttons, bejeweled. It is grand for the girl who drives her own roadster cross-country when she goes out to dinner.

There was a time when all young things did not wear girdles. Mothers said: "Let Nature have her way," and she did. But the resulting young ladies grew hips and lost waistlines. Something had to be done! Corset makers went into a huddle. Brains were cudgeled, methods tested, results achieved! The "Maidenform Coolette," an all-in-one, soft, light but firm enough, came into being. Down to the waist in back and plenty low in front, it does a colossal job of uplifting, molding and what-not. Scores of awkward young girls, the despair of themselves and their mothers, walk out in this new garment transformed … feeling and looking like graceful Dianas.

This rare that we find a distinctly new beauty preparation, one that is not only new on the market but new in character as well. But they appear from time to time, to meet new and hitherto neglected beauty needs. Our latest discovery is the Mary Nolan lipstick, which has an indelibility guaranteed to last for twelve hours. Swimming, eating or ###issing have no effect on this new carmine marvel, which on each lip takes on a slightly different tone, a shade most complimentary to the person’s coloring. It is sold at all department stores.

The talkies of fashion are the dresses that make a noise! Diaphanous dresses made of taffeta are the smart trend. You can hear them hissing ‘way down the corridor. They swish into a room. They rustle over to you. They collapse whispering at your side. You can get them at Best’s in grand colors and you’ll find them the sort of thing you’ll like to jam into your bag for the week-end’s Saturday night riot.

If you are one of the many people who like a rich, creamy liquid for cleansing Helena Rubinstein’s cleanser was made to order for you. It is a smoothly blended liquid that never seems to become mulsified and it goes on your skin like a benediction. And how it cleans! It removes every trace of make-up and it softens beautifully. If you belong to the school of dry skins, there is a fine, rich cream labeled briefly enough. "For Dry Skins." It works wonders even over night. Miss Rubinstein’s has all highlights in her assemblage … herb-scented astringents, a medicated cream that is death against bumps and blemishes, and a simply grand and unprecedented collection of creams and lotions that are bound to revolutionize summer skin care.

Founding Funders

The digitization of the JTA Archive would not have been possible without the generous support of the following donors:
  • The Gottesman Fund
  • Righteous Persons Foundation
  • Charles H. Revson Foundation
  • Elisa Spungen Bildner and Robert Bildner, in honor of Norma Spungen
  • George S. Blumenthal
  • Grace and Scott Offen Charitable Fund