Shop Talk

At the glorious, wind-swept Monmouth Beach in New Jersey is Vivian Johnson’s. It’s a grand place and every moment that you spend there you’ll be conscious of the many clever swaps you’ve made. A far flung blue horizon in place of four walls and a desk… cool, beautiful, rooms instead of that incubator apartment at home… the impelling strains of Enric Madriguera and his marvelous tango orchestra, direct from the Waldorf Astoria… in trade for the strain of traffic and taxi horns… constant amusement, refreshing repose, all outdoor sports, a huge bar, boat shaped, new friends, new faces and super cuisine instead of dull, oppressive, humid monotony. It offers complete refuge and relaxation from the uninteresting every-day existence we have become acustomed to living.

Even the most ardent dieters among us raise bumps now and then. Marie Ollendorf at the St. Moritz has a reducing soap named Forme de l’Heure which will fix you up in no time at all. It’s absolutely pure and harmless and works miracles with a few applications. What’s more the bumps stay away.

Even as far as garters are concerned bumps are out. The latest news is the Inviz-a-grip, which is much flatter than a pancake and has the tenacity of a bulldog. It can’t prevent runs, alas, but it certainly doesn’t cause them, as the pull is equally distributed. You’ll find them on Vassarettes. They’ll get your summer dresses hang smoothly as your couturier hoped they would and your evening gowns can be skin tight without a blemish.

Just because I. Miller does amusing and fanciful shoes doesn’t mean that they’re always captious. Not at all; they’ve got a complete line of sports shoes which will rejoice all you gals who go in for doing your sports up brown. Following the same line of thought their smartest models are made up with low heels as well as high heels.

This doesn’t imply fallen arches. But there’s no question that the day of the giants is upon us, a six foot beauty is no rarity. Still she doesn’t want to add inches indefinitely and she’ll love the comfort of the low heel plus the chic of these models.

Here is a cosmetic that actually matches the color of your blood. The Mary Nolan products change all previous conceptions of allure in makeup. The rouge and lipstick, sold in matching colors, approximate your actual blood color and hence banishes forever all trace of that bizarre, cheap, gaudy effect that one sees too often today. One application lasts through a full day and is not affected by the business of eating, drinking, swimming or kissing. Send me ten cents and a description of your coloring and I’ll mail you a two weeks’ trial supply.

The Prophylactic toothbrush which has practically become a hygienic institution with us has a brand-new feature that makes it better than ever. It’s an entirely new method of bristle fastening called “Perma-Grip” and it means ###

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