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One of the famous baths of history is that of Napoleon’s sister —Pauline Borghese. One way or another, the Bonapartes managed to get themselves into history—if only by their colossal futility. Pauline had only one thing to her credit, her beauty, which was overwhelming. Not only her face, but her body was classically perfect. Perhaps no one so much as the lady herself, adored her beauty, which she was endlessly dressing and decorating—Queen of Geegaws—she was called. She died with a mirror in her hand. Naturally, just plain water wouldn’t do for the bath of such a creature. Champagne was used at times, but milk was her usual bath, milk whether she was living in luxury at Versailles or traveling the dusty roads throughout the provincial towns of France. Once at Bar, the countryside was milked dry to supply the required amount for her bath.

Time marches on! and the problem of the bath, whether you dwell in the hills of Kentucky or in a penthouse in New York, is a simple one. A few drops of Helena Rubenstein’s Enchante Bath Essence added to the bath gives the same exhilaration and softness to the body as does a tub of milk. Her Enchante Bath Powder, in perfect aromatic harmony with the bath essence supplies an alluring aroma and silky texture to the skin that makes you want to purr.

A Few weeks ago, the Soviet government awarded to the woman head of the State Cosmetic Trust, that most prized and revered decoration, The Order of Lenin. It was only a small news item, but behind it loomed the great truth that a woman’s desire for beauty is stronger than all the engines of propaganda controlled by the largest nation in the world. In the first flush of triumph over the bourgeoisie the heads of the State declared that they were going to make over human nature. Among their special plans was the re-creation of woman. There was to be no nonsense such as beauty aids, or coquetry. Women were to be equal comrades with men, stripped of all mystery and allure, and the measure of a girl’s charm was to depend on some such factor as the number of railroad ties she could help lay in a day. They have failed in that one movement. Woman’s natural heritage is beauty and her desire and quest for it ceases only at the grave. In New York, on East 46th street, are Charles & Emil, where all the fair ones of the city flock to satisfy that undying desire for loveliness. No need to tell you about Emil’s brilliant work, his magic with a pair of shears and a head to work on. He makes you look like someone you have always wanted to be, and his finishing touch, a superb permanent, will make you the haughtiest damsel in the city.

Elizabeth Arden is up to new tricks. This time it is a service for legs that prefer to go naked all summer. It’s called Ardena Velva Beauty Film and its purpose in life is to give your legs a velvety finish. Covers up any blemish and, for tennis and other outdoor sports, will go a long way as a stocking substitute. Should you get panicky and insist that sheer stockings are more modest than bare legs, Velva will serve as a grand foundation. Comes in three shades, at Altman’s, Lord & Taylor and Saks-Fifth Avenue—light, dark and evening and costs $1.25 a tube.

When you’re in need of a treat that won’t affect the purse strings, lunch, tea or dine at the restaurant conducted by International Vital Interests, Inc. at 56 East 56th street. Good food, artistic atmosphere, coffee in the lounge with your friends and an after-dinner smoke. You should know what this organization is up to, anyway—very inspiring. The dining rendezvous is only part of an intriguing scheme to help people find a vital interest.

If You’re one of those ladies who’ve yearned for a fur coat from the time you learned about window-shopping, now is the time. Lane Bryant says you’ll never get such bargains again—apparently September 1st, 1934 will go down in history as price-soaring day. At this shop for women the fur coats are expertly styled and amazingly priced. Also, there are three groups of fur-trimmed cloth coats —something extra-special, honest!

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The digitization of the JTA Archive would not have been possible without the generous support of the following donors:
  • The Gottesman Fund
  • Righteous Persons Foundation
  • Charles H. Revson Foundation
  • Elisa Spungen Bildner and Robert Bildner, in honor of Norma Spungen
  • George S. Blumenthal
  • Grace and Scott Offen Charitable Fund