Tel Aviv (Sep. 4)
Fifteen leading hotel owners here have joined the Association of Tel Aviv Hotel Keepers to promote their joint interests.
The Association plans to raise the standard of Tel Aviv hotels and eliminate the abuses in connection with attracting tourist trade. Touting for guests will be abolished, as well as unfair competition among the hotels’ outside staffs.
A publicity program to encourage visits to Tel Aviv is being planned. A competition to secure a slogan and publicity design has been announced.