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American Industrialists Developing Branches in Israel

A definite trend is developing for Americans and other major international manufacturers to establish branch operations or assembly plants in Israel because of the favorable trade position and good labor market there, it was reported today by Mrs. Rose L. Halprin, acting chairman of the Jewish Agency and head of the Agency’s economic department in New York.

Mrs. Halprin noted that Israel has barter agreements with many soft currency countries representing a great potential market for goods produced by hard currency nations such as the United States and Switzerland. By assembling these goods in new Israel plants or licensing Israelis to manufacture their lines, Americans and other foreign producers are extensively tapping soft currency markets in Europe, the Near East and Africa which normally would have been closed to them.

American products manufactured or assembled in Israel are currently being exported, Mrs. Halprin said, to such countries as Norway, Sweden, Denmark, Finland, Iceland, Ethiopia, Kenya, Turkey, France and Greece. Negotiations are under way in Brazil and other Latin American coun tries where good potential markets exist for such Israel exports. American products made in Israel include automobiles, trucks, tires, refrigerators, radios, pharmaceuticals, cosmetics and ink. The most recent additions to the list are mocassins, typewriters and plastic fibres.

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