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U.J.A. Opens Second Half of 1954 Drive; Seeks $50,000,000 in Cash

The United Jewish Appeal will open the second half of its 1954 nationwide campaign tomorrow with all efforts aimed at raising $50,000,000 in cash by the year’s end for the strengthening of refugee settlement programs in Israel, and emigration and welfare programs in Europe and North Africa, it was announced today by Edward M. M. Warburg, general chairman of the UJA. Mr. Warburg announced also that Morris W. Berinstein, a national campaign chairman, has been named chairman of the cash drive.

The UJA general chairman, in announcing the $50,000,000 cash goal, termed it a “must raise” figure for completion of “unfinished humanitarian business in Israel, tension-wrecked North Africa, and other parts of the free world.” Mr. Warburg stressed that “unfinished business in Israel is the UJA’s number one concern.”

He said that “contributors throughout the country will be called on, beginning tomorrow, to redeem their campaign pledges in full, and without delay, ” for the swift financing of a four-point program in Israel and other lands of the UJA beneficiary organizations. This program includes hastening construction in Israel of 19 new refugee agricultural settlements, improving 40 previously established immigrant settlements, completing 8,000 refugee housing units, maintaining in transitional camps 100,000 newly-arrived immigrants, and providing medical aid, educational assistance, vocational guidance and custodial care for a total of 19,500 child, aged and in firm newcomers.

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