Israel will manufacture its first large farm equipment, both for domestic and export markets, under a licensing agreement-signed today between the New Holland Machine Company, a division of the Sperry Rand Corporation, and Hamashbir Hamerkazi, Israel’s largest cooperative commercial enterprise, Announcement of the agreement was made by the Government of Israel Investment Authority in New York, under whose auspices the licensing arrangement was developed.
According to the terms of the agreement, the Israeli company will assemble and produce hay balers under license from New Holland. The American company will provide the necessary technical knowledge for the operation, which will begin immediately. New Holland, with headquarters in New Holland, Pennsylvania, is a leading American farm equipment producer.
The agreement was signed at the offices of the Israel Purchasing Service, a subsidiary of AMPAL, American-Israel Corporation, which is Hamashbir’s representative in the United States. Production and assembly of the hay balers will take place at Hamash-bir’s associated plant, Eshet-Ellon, in northern Israel near the Lebanon border. Management of the facility will be in Israeli hands. Hamashbir personnel, it was reported, have been working with New Holland people in Pennsylvania for the past several months to gain first-hand knowledge of the American concern’s production methods.
The Archive of the Jewish Telegraphic Agency includes articles published from 1923 to 2008. Archive stories reflect the journalistic standards and practices of the time they were published.
