PHILADELPHIA (Jan. 7)
A fund-raising goal of $4,513,600 was announced today for the 1965 Allied Jewish Appeal by Judge Nochem S. Winnet, president of the Federation of Jewish Agencies, requiring the AJA to raise an additional $500,000 in 1965. The Allied Jewish Appeal is the fund-raising arm of the Philadelphia Federation.
Jack F. Adler, 1965 general chairman of the AJA, immediately accepted the challenge on behalf of the campaign leadership and declared that they intended to surpass the goal in the drive which opens March 1. He emphasized that the goal will require the raising of at least half a million dollars of “new money” by increased contributions or the finding of new supporters. He explained that although the AJA raised $4,411,000 last year, it has lost hundreds of thousands of dollars through deaths, removals from Philadelphia, and other circumstances.
Judge Winnet’s announcement ended a precedent of more than a decade in which the Allied has campaigned without a fixed goal. He explained that Federation and AJA leaders had decided to set a specific dollar object for this year’s drive because “it is imperative to raise more money and to do it, we have to focus public attention on the mounting needs.”