Travellers Insurance Company Starts Minorities Recruitment Campaign
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Travellers Insurance Company Starts Minorities Recruitment Campaign

An intensive employment recruiting effort among qualified minority group college students, announced today by the Travellers Insurance Company of Hartford, Conn., will utilize the facilities of the Anti-Defamation League of B’nai B’rith. A memorandum from the company to ADL offices throughout the country indicated that the ADL will assist the company recruiters in helping identify schools with manpower potential which has not been successfully tapped, by suggesting ways of reaching and encouraging response from minority students and by acting as intermediaries, where such help may be necessary, particularly with Jewish students.

A statement by Sterling Tooker, president of Travellers, and Dore Schary, chairman of ADL. described the recruitment plan as an important step toward providing additional people with strong management potential in insurance companies. Mr. Tooker said the program would seek to reach elements which had regarded the insurance business as lacking in real career and management opportunities for them.