NEW YORK (Dec. 2)
Two New York Yiddish daily newspapers today announced their first price increases in eight years. The Forward and Day-Jewish Journal, in coordinated action, told their readers that beginning Dec. 9 the price of the daily paper would be boosted from 10 to 15 cents, and the Sunday paper from 15 to 20 cents. Both publish seven days a week.
Both newspapers are understood to be operating on a deficit. In recent years their major costs — labor, newsprint and transportation — have increased and income has not kept pace. The papers said they tried to avoid increasing the prices but that they were compelled to take the action now in order to avoid jeopardizing themselves. The general decline in the size of the Yiddish-reading public in recent years is understood to have affected their circulations.