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Arab League Hires London Public Relations Firm to Improve Image in Britain

The Arab League has retained a British public relations firm to improve the Arab image in this country and counteract the unpopularity of the Arab countries since the June, 1967 war. The firm, Michael Rice and Co. numbers several prominent public figures on its board of directors, among them Patrick McNair Wilson, a Conservative Member of Parliament, and Sir George Middleton, a former British Ambassador to Cairo, who is chairman of its overseas subsidiary. Mr. Rice refused to disclose the fee his company is being paid. He said, “The Arabs feel there has been a very definite shift of opinion in Britain in favor of Israel’s position because of the failure in communications between themselves and the West.”