Head of Jewish Agency’s Information Department Plans to Broaden Its Scope

The head of the Jewish Agency’s information and organization department said here yesterday that one of the most important tasks facing the Zionist movement was to “find a way to the hearts and minds of the young generation of Jewish men and women.” Avraham Schenker told JTA prior to his departure for the United States and Canada that that task had ideological and practical aspects. He said he planned to broaden the scope of his department’s public relations and information services in Britain and elsewhere to meet changing times and conditions. Mr. Schenker thought the British Zionist movement, despite its “tradition of great achievements,” did not play a sufficiently large role in the arena of world Zionism. He said there might have been reasons for this in the past “but there seems to be no reason now why British Zionism should not make a greater impact in the councils of the World Zionist Movement and world Jewry as a whole.”

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