Uja. K-h in Exchange Programs
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Uja. K-h in Exchange Programs

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Paul Zuckerman. general chairman of the United Jewish Appeal, announced the implementation of a program of heightened international cooperation between the UJA and Keren-Hayesod. Keren-Hayesod raises funds in 69 countries around the world in behalf of humanitarian programs in Israel.

Zuckerman said that the program, initiated under the leadership of Edward Ginsberg, president of the UJA and chairman of the World Fund Raising Committee of the Jewish Agency, involved the exchange of leaders of the UJA and Keren-Hayesod Campaigns in an effort to explore new avenues of fund-raising and to share methods that have proven effective.

The new program has opened, Zuckerman said, with Irving Bernstein, UJA executive vice-chairman, addressing Jewish communities in Argentina and Brazil, and Samuel H. Miller, a UJA national chairman, traveling to West Germany to assist the Keren-Hayesod campaign there. Arrangements were made in cooperation with Ezra Shapiro, chairman of Keren-Hayesod, and Shai Kreutner, the Jerusalem based Jewish Agency’s Director General. Bernstein said the purpose of the program is to learn from each other “by reviewing and exploring the skills and tools we need to do the Job required of us today.”

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