RIO DE JANEIRO (Dec. 20)
Adolpho Bloch, who heads a publishing empire, was honored by the Senate at a special session on the occasion of his 75th birthday. Senators of both major political parties praised Bloch for his contributions to Brazil in keeping the Brazilian people “well informed on what is going on in the country.”
Bloch, who proudly describes himself as “a Brazilian, a Jew and a Zionist,” is the head of the Bloch Publishing House in Rio where he employs some 5,000 people. His firm publishes more than a score of illustrated weeklies, including Manchete which is considered the best in Latin America. In addition to the mass circulated weeklies, the firm also publishes books of wide interest to scientists, artists and intellectuals.
Last July the publishing house inaugurated a TV network, Manchete, with channels in Rio, Sao Paulo and other major cities. In the five months of its existence it exceeded the popularity of four other TV channels and is now the second most popular TV station, exceeded by the well established and powerful O Globo network. Bloch’s TV network provides more news of Jewish interest than all the other TV networks combined.