20th Annual Fashion Week in Israel

Yael Matalon, head of the Fashions Division of the Israel Export Institute, said today that 110 foreign buyers have arrived in the country for the 20th annual Fashions Week to examine the latest styles in apparel put out by Israel’s 51 fashion houses.

They are attending the winter fashions show which opened today at the new 18-story Textile and Fashion Center on the sea-front between Tel Aviv and Jaffa, which represents a $20 million investment by local industrialists.

Other buyers, foreign and Israeli, are inspecting summer merchandise displayed by local firms at the 12th annual High Fashions Festival at the Tel Aviv Hilton Hotel.

According to Matalon, most of the foreign buyers are from European countries, the Israeli fashion industry’s best customers. The U.S. is represented by only one firm, the high prestige, high price Texasbased Nieman-Marcus department store.

Israeli fashion designers and manufacturers are anxious to break into the American market, Matalon said. Some firms have begun sending teams to the U.S. with samples to display at American fashion shows.

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