ATHENS (Oct. 2)
Greece and Israel have agreed on a joint program to promote American tourism to both countries, Kostas Kyriazis, president of the Greek National Tourist Office (EOT), announced here Tuesday after a visit to Israel.
He said it would include Greek-Israel package tours utilizing the two countries’ national airlines, Olympic Airways and El Al, and a joint publicity campaign to be launched next year. The expenses will be shared equally by the two countries.
Kyriazis said the agreement was reached in talks he had with the heads of the Israel Tourist Organization (ITO) in Israel. He said the Israel government showed great interest in the planned program. Details will be announced at a press conference in New York at the end of the month by representatives of the EOT and ITO. Kyriazis said tour operators would have time to prepare their tour packages by the end of the year.
Meanwhile, American travel writers and journalists will be invited to both countries and Greek and Israeli tourism representatives will go on training junkets to the U.S.