LONDON (Jul. 25)
The first and only Hebrew-language periodical in Britain hit the newsstands in northwest London this week.
Called Hayisraeli Shel London (The Israeli of London), the new glossy is aimed mainly at the 70,000-member Israeli expatriate community here and Israeli visitors.
According to editor Anat Koren, a London resident for eight years, it fills a gap for a group of people which has only just begun to feel like a community.
The 80-page first edition contains articles on building a business, buying or renting homes, Prime Minister Margaret Thatcher, casinos, football and a lighthearted look at cricket through Israeli eyes.
The newsstand price is 95 pence, or approximately "$1.75."’The publishers have yet to decide whether to produce the magazine weekly or monthly. The next edition is due out in September.