Buenos Aires subways are using innovative artwork to promote the city’s Holocaust museum.
The subway’s communication firm offered its services for free – as did a photographer and publicity, audiovisual and printing agencies – to create and display three pictures that evoke the Holocaust.
The pictures are “signed” by three of the Holocaust’s perpetrators: Adolf Hitler, Joseph Mengele and Heinrich Himmler.
The slogan reads: “Holocaust Museum. A museum, nothing about art.”
“The idea is to promote the Holocaust Museum to a massive audience,” explained Carlos Fernandez of Grupo Via Subte, the communications firm.
One million citizens commute by subway in Buenos Aires each day. Some 12,000 schoolchildren visited the Holocaust museum last year.