JERUSALEM (JTA) — Burger King will shut down its Israel stores this summer.
The 55 Burger King fast food restaurants will be renovated and reopened as Israeli Burger Ranch restaurants, the Israeli business daily Globes reported.
Orgad Holdings, the company that owns franchise rights to Burger King in Israel and the full owner of the Burger Ranch chain, made the announcement this week. Burger Ranch operates 52 outlets in Israel.
Burger King joins Starbucks, Wendy’s and Dunkin’ Donuts as American franchises that could not make it in the Israeli market.
Israelis appear to prefer an Israeli-style burger to Burger King’s American-style Whopper, the company said in a statement.
Burger Ranch opened in Israel in the 1970s. McDonald’s came to Israel in 1993.