Who says an Israeli will never make it to the Superbowl (or the NFL, for that matter)?
Israeli supermodel Bar Refaeli is set to appear in the notoriously racy Super Bowl ad spot of the internet domain company GoDaddy.com. Refaeli will join race car driver Danica Patrick, according to an announcement made by Go Daddy earlier today.
However, for any of you hoping to see the Israeli hottie wearing very little – you may be disappointed. Go Daddy announced that the 30-second spot, titled “The Perfect Match,” will feature Refaeli in either a cocktail dress or something very formal. That’s right, Go Daddy is stepping away from its sex(ist) image.
“The new sexy at Go Daddy is all about the customer,” chief marketing officer Barb Rechterman told USA Today, “we’re not thinking bikinis or anything like that, you might say we’ve come up in the world.”
Whatever it is Bar is planning to wear, doesn’t really bother her, “I am a model who is well known for her body and feminine image,” she says. “I’m not here to make people think I’m the next Einstein.”
Refaeli, who was the cover model for the 2009 Sports Illustrated Swimsuit Issue, is set to get some competition from the 2012 cover model Kate Upton, who will star in the Mercedes-Benz ad.
Oh, and there is also a football game around there somewhere.